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Learning from the Presidential Debate: Can You Recover from a Bad TV Appearance?
If you live in the Denver metro area, you may already be a little tired of hearing about the first Presidential debate set for Wednesday, Oct. 3. The road closures, the headaches, and the non-stop...
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Messaging is the foundation of any marketing communications program; and developing messages that are memorable and will resonate is one of the most challenging of all communications tasks. Case in...
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Psychographics > Demographics, and What That Means for Digital Marketing
Marketing focused on interests more than demographics will net a much more specific audience I came across a great Harvard Business Review article this past week outlining how psychographics...
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